Step 4: Website Statistics
Tools
Measure the Success of your
Website
Get a website statistics
tool and measure the traffic your
pages receive.
By using a Website
Statistics tool, you'll get to
know:
- how
many people visit your
site
- when
they visited your site
- if they are
return visitors to your
site
- what specific
pages they looked
at
- how much
time they spent on
your website
- where (geographically)
they come from
- what web site
they came from, and much
more
Knowing these details, will
allow to test different versions of pages
against each other and to create content that
supports other aspects of your enterprise. It
allows you to put targeted information on your
most visited pages. if you don't know what
pages are visited more often, you will not have
the advantage to do this.
One detail to find out would
be; do links I pay for on
other websites (let's say a register of
restaurants) bring me any
traffic? You could for example print a
web address into your print ad and see
if anyone responds to it. That is just one
way to utilise your website to measure
other business activities and link the 'real'
world with the virtual one.
Another could be;
'did anyone visit the web page I
mentioned on a piece of print
advertising'.
There are many different
Website Statistics Programs available on the
Internet
- Some are
included in your hosting
package
- Other Website Statistics
Tools are free of
charge (they maybe live from users
clicking on sponsored links be a project of
a web designer community that makes this
tool available)
- Professional Website
Statistics Tools, that you have to pay
for
No matter how much
statistic detail you want to know, there
are packages out there to suit your
requirements.
In most cases the provider of
the website statistics service will provide a
block of invisible code to be
pasted into your web
page. This is a simple process and is commonly
described in a Step by Step
fashion to ensure easy
installation to your
pages.
If you want, you can have
an actual counter that is
visible to all your visitors
or an image linking
back to the Website Statistics
Service Provider or can be a
totally invisible part - it's
up to you.
The important part is simply
to be able to interpret the web traffic that
your site generates. Do Visitors look at my
Function Packages or is there
any interest in my Conference Room
Facilities, do they check out my
Restaurant Menu, do they check
the details or my Fish of the
Day offer etc. etc.? Website
Statistics Tools or Services will provide the
answers you have or should ask for.
A website without a Website
Statistics Tool built into it is a wasted
opportunity.
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